Resources and tips
This week, CardFlight hosted nearly 100 payments industry professionals from CDE, Chase, ETA, First Citizens Bank, Google, Merchant E-Solutions, Payroc, Paysafe, Payscape, Talus Pay, Visa, Worldpay, and many others. We convened in New York City for a day full of insights, predictions, tactical tips, great conversations, and really good food.
In this post, we’ll share some key things we learned from a few of the sessions, including:
This counterintuitive learning came from our panel discussion about how to best train sales teams to sell software-based payment solutions. One of Worldpay’s more effective sales strategies is to position their offering in solutions-oriented terms—as opposed to price-based. When their sales reps assume the role of a partner and highlight all the value (beyond payment acceptance) their products bring to the merchant, it ends up being a more persuasive tact that increases sales.
Here are some specific ways your unique perspective as a payments professional can add value to small businesses of all types:
Karim Ahmad is Chief Product Officer at Paysafe, a role that gives him a unique view into the global world of payments and developing trends. Here are some of our favorite takeaways from Karim’s fireside chat.
CardFlight Conference also featured some terrific presentations from CardFlight employees — including a new product announcement we’re not quite ready to share publicly — and a review of the past year of our business (which you can read here).
We were also joined by Tanuj Parikh, Strategic Partnerships Manager at Google Pay. He shared the company’s vision for the future of the web where all transactions, including payments, restaurant reservations, flights, and event tickets are all just a click or tap away via Google Pay.
They’re already rolling out many of these features, which Parikh said will help small businesses by making it easier to close a sale, and help consumers by removing much of the friction of web-based transactions: entering a credit card number multiple times, downloading another app, managing logins across services, etc.
For more on Google’s vision for the future of payment technology, go here.
We’re grateful for the opportunity to host so many great conversations among dynamic professionals in the payments industry. For more from the event, check out #CardFlightConference on LinkedIn and Twitter, and follow us there for more payments insights on the regular.