Professionals who sell or support modern payment solutions know the importance of providing business owners with versatile tools that are also easy to use. As SwipeSimple continues to adapt to the needs of modern merchants, we are committed to keeping the interface simple. This means that our partners can confidently equip their small business customers with software that not only enables them to accept payments, but also empower merchants to efficiently tackle daily operational tasks and scale as the merchant’s business grows.
But how does the CardFlight team keep it simple while also adding innovative features that help our partners close more sales? To learn more, we recently spoke with Chase MacCourtney, Senior Product Manager, about how CardFlight decides which features to add and expand within SwipeSimple.
Sources of Input for New Features
"[As a company] We listen to many people who are using and selling our product," says MacCourtney. "Feedback comes from other various sources like reseller partners, end users, internal stakeholders, industry trends, and payment processing partners.
The Role of the Product Team
MacCourtney explains, "The Product team has ownership for developing and executing a thoughtful Product Strategy. We maintain the product roadmap to help us prioritize, execute, and deliver on that strategy.”
Prioritizing Features
The discipline that guides the Product team’s work and helps prioritize which features to focus on for maximum impact is critical to the success of SwipeSimple. MacCourtney explained, "Prioritizing the roadmap is an ongoing exercise. We constantly evaluate upcoming work, making tradeoffs based on deadlines, compliance updates, partner commitments, and customer expectations. We prioritize items with the most positive impact, meeting often with stakeholders to validate our plans."
Feature Development and Release
The development process involves thorough discovery and research. "Once we know what to build and why, we document the work with clear acceptance criteria. Our design team creates detailed designs that are reviewed by stakeholders. After approval, the Engineering team takes over. The product team remains available for questions, and our Quality Assurance (QA) team tests the code."
Simultaneously, the product team collaborates with the Partnership, Operations, and Marketing teams for the feature's release. Once the feature passes QA, a final review ensures it meets expectations. If all departments are aligned, the feature is released to our end users.
Merchant Adoption of New Features
"When we understand customer needs, merchants take notice and use it. For example, the feature for allowing multiple items on payment links, launched in April 2024 and has received positive feedback and significant usage."
Upcoming Features
MacCourtney is particularly excited about the upcoming 'Tap to Pay on iPhone' feature. "This will allow merchants to accept payments directly on their iPhone without additional hardware. It will speed up the onboarding process, enabling immediate transactions."
Lead with Simple
The rigorous effort to keep SwipeSimple both competitive and simple results in our sales partners ability to close sales. When agents, ISOs, financial institutions, and merchant acquirers sell to small business merchants, they can be confident that SwipeSimple delivers the feature-rich software tools that align with what merchants need most. And they know that SwipeSimple is easy for their teams to board and support. It’s that simple.
To get access to SwipeSimple sales tools, visit the Partner Contact Hub.
