For today’s small business owners, saving time and reducing friction in getting paid isn't just about convenience—it's about survival. Prompting a customer to save their card-on-file as part of a sales transaction is a simple yet powerful way to remove friction. This simple step makes it possible for merchants to find new ways to sell and get paid.
"We've consistently seen that merchants who implement card-on-file capabilities experience a substantial increase in repeat customer transactions," says Robert Newton, Senior Director of Product at CardFlight. "SwipeSimple is heavily used by businesses who sell to and service their customers in the field - like plumbers, landscapers, or mobile pet groomers, for example. These merchants want the ‘stickiness’ of customer loyalty. The ability to reuse the customer’s card and purchase information makes it easier for that merchant to follow-up for repeat business, set up recurring payments for scheduled services, and see trends in their data for specific customers."
Beyond the immediate benefit of faster checkouts, saved card functionality offers merchants valuable insights into customer behavior and spending patterns. This data enables businesses to create more personalized shopping experiences and targeted marketing campaigns.
Since the early 2020’s, we’ve seen businesses that traditionally accepted credit card payment across a counter develop new ways of merchandising and selling their products that customers pay for with a saved card on file. Whether it’s a subscription meal delivery or pre-paid equipment rentals, the result is a win-win situation: customers enjoy a seamless payment experience, while merchants benefit from increased sales and improved customer loyalty.
SwipeSimple gives small business merchants everything they need to take advantage of this trend – and in ways that are simple to set up and easy to use. At the SwipeSimple Dashboard, merchants can easily set up recurring payments and subscriptions, opening up new revenue streams for merchants.
For small businesses and their customers, every extra step in the payment process creates friction that can hurt sales. That's where saving a card on file makes all the difference - no more fumbling for wallets or manually entering card details for every transaction. By making payments effortless with solutions like SwipeSimple, merchants can remove these barriers and focus on what really matters: serving their customers and growing their business.
